Smoking research paper Example | Topics and Well Written Essays - 1750 words

Smoking - Research Paper Example Mr. Prabhat Jha has also stated in the his online publication â€Å"Analysis† that, â€Å"unless there is widespread cessation of smoking, approximately 450 million deaths will have occurred as a result of smoking by 2050 and most of these will occur in current smokers†( 655). Here is some light thrown on the data about smoking prevalence worldwide with reference to Center for Disease Control and Prevention, â€Å"An estimated 45.3 million people, or 19.3% of all adults (aged 18 years or older), in the United States smoke cigarettes. Cigarette smoking is more common among men (21.5%) than women (17.3%)† (â€Å"Center for Disease Control and Prevention†). â€Å"Cigarette smoking is the leading cause of preventable death in the United States, accounting for approximately 443,000 deaths, or 1 of every 5 deaths, in the United States each year† (â€Å"Center for Disease Control and Prevention†). As per Mr. Jha publication, around 1.1 billion peopl e smoke across the globe out which almost 80% belong to developing nations. Ratio of male to female smoker is 49:8 in such nation in contrast to developed nation where ratio is 37:21.China has the highest smoking population above 15 years of age followed by India, Indonesia, Russia, United States, Japan, Brazil, Bangladesh, Germany and Turkey (655). Graph curtsey - (Cancer Research UK) 2012. This graph represents worldwide tobacco epidemic, demonstrates initial rise and subsequent drop in the rate. Countries from northern Europe have shown remarkable drop in the percentage of smokers compared to rest of the world. (Cancer Research UK) Smoking is injurious to health- As per the National Cancer Institut

Motivation in Educational Institutes Essay Example | Topics and Well Written Essays - 2500 words

Motivation in Educational Institutes - Essay Example And he who is versed in the science of numbers can tell of the regions of weight and measure, but he cannot conduct you thither. For the vision of one man lends not its wings to another man. And even as each one of you stands alone in God's knowledge, so must each one of you be alone in his knowledge of God and in his understanding of the earth. The profesion of teaching has had far more impact on development of a society than most people realise. After parents, the teacher is the most important person in the toddler's life. This interaction forms the foundation for the future life of the child, as to how he or she will contribute to the betterment of the society when he grows up to be an adult. With such an important role to play in lives of the future citizens of a nation, neither parents nor a country can afford to take chances. If a teacher is motivated, he or she can turn around the very lives of the children who come into their contact. This author has personal experiences with some such teachers, who actually turned life upside down in a short period of few years spent with them in a school. However, in today's context, thin budgets, materialistic lifestyles and big fat payscales available for other jobs have made teaching a last resort for most professions. In these circumstances, the teacher cannot be expected to stay motivated enough towards his students, and a good teacher is always an exception than rule. Under these circumstances, the administration has no choice but to evolve ways and means to increase motivation levels of teachers so that they can perform their jobs upto required levels of competencies without compromising the future of the the very students they are entrusted with. AIM This paper aims at bringing out some novel ways of improving motivation levels of teachers in modern educational institutions. BACKGROUND THEORIES Those who educate children well are more to be honored than parents, for these only gave life, those the art of living well. - Aristotle During past few decades, most governments and local schools have enacted some plans to recruit, reward, and retain the best teachers. Merit pay and career ladders were intended to provide financial incentives, varied work, and advancement opportunities for seasoned teachers. These, along with across-the-board pay raises, work environment premiums for difficult assignments, and grants or sabbaticals for research and study, were expected to improve teacher performance and motivation. Things did not move as expected and motivation levels of teachers continue to concern authorities even now. Additional aspects given due consideration were the historical contexts, factors affecting them internally and externally, and how new opportunities are devised for better motivation of teachers. - www.osba.org/lrelatns/teacherq/motivate.htm According to Johnson (1986), motivation aspects of teachers can be improved by three theories: Expectancy theory. Individuals are more likely to strive in their work if there is an anticipated reward that they value, such as a bonus or a promotion, than if there is none. It is true that monetary compensation is still the most important motivator in the present times. Teachers also belong to the same society as any other professional; have same dreams about lifestyles and the life they want to

Through the Eyes of the Blind in Cathedral by Raymond Carver Essay Example for Free

Through the Eyes of the Blind in Cathedral by Raymond Carver Essay Through the Eyes of the Blind in Cathedral by Raymond Carver You can never seem to know whats going on in another ones life, unless you put your feet in there shoes, so to judge, is simply ignorance. Raymond Carvers Cathedral is a story about how the narrator is uncomfortable with having his wifes blind friend, Robert, over. Roger has lost his wife, and to cope with her death, he planned to visit the narrators wife. Without any knowledge whatsoever on how to act in accompany towards a blind man, the narrator seems to get a glimpse of what it is to truly fit into the blind mans shoe. The narrator starts his story very unenthusiastic about Rogers visit. He based his ideas mainly from movies he remembered watching, In the movies, the blind [moves] slowly and never [laughs]. Sometimes they [are] led by seeing-eye dogs. (209). With these ideas, it made it clear on how unaware he was towards blind people. It seemed as though he believed that blind people didnt have much to do with their lives. He felt sorry for Robert, and basically pitied Roberts wife. The Narrator comments, Imagine a woman who could never see herself as she was seen in the eyes of her loved one. A woman who could go on day after day and never receive the smallest compliment from her beloved. A woman whose husband could never read the expression on her face, be it misery or something better. (213). These were such shallow words to say to someone you have never even met yet, face to face. How can he forget that these were two people who fell in love with each other for who they are, for better or for worse. Beauty is only skin deep. The narrator then anxiously awaits the arrival of Robert as he sips back his drink and watches television. They meet on a high note as the narrators wife introduces the both of them to each other. As they find there selves having small talk, the narrators wife seems to find herself being e mbarrassed as the narrator asks Robert, Which side of the train did you sit on, by the way? The wife then angrily responded What a question, which side! Whats it matter which side as if she werent sure that her husband was mature enough to handle company who supposedly is blind (215). As the night fled by Robert and the narrators wife caught up on old times. Time passed and the narrators wife had left the room, getting ready for bed. The narrator seemed to feel uncomfortable as he was left alone with Robert. He then offered another drink, and also offered to smoke some dope, and Robert accepted the offer. I guess this was the narrators way to lighten up the air, for the narrator to sort of loosen up. His wife comes back, and they all participate in having a little smoke session. The narrators wife ends up falling asleep and Robert suggests staying up late with the narrator. With the television on, the narrator chitchats with Robert. Theyre showing the outside of this cathedral now, as he explains to Robert what cant be heard on television (223). As the television was airing this cathedral, the narrator wondered whether Robert actually knew what a cathedral really is. The narrator asks him and finds out that he only knows what he has just been informed through the television. Robert tries desperately to describe what a cathedral really is, To begin with, theyre very tall, he says, and then continuing on with as though his life was dependent on this (224). It seems as though the narrator wanted to give Robert a vision, he wanted to put Robert in his shoes for a change. The narrator then seemed to realize how bad he was doing, Im not doing so good, am I? he tells Robert as if to see whether or not he really wasnt doing too good of a job or what (225). Robert urges him on, and he continued with which seemed to be a great amount of effort. Robert then suggests a different approach. He gets the narrator to draw the cathedral on a construction paper like shopping bag. Robert follows through the motions of the narrator and seemingly tries to make out the cathedral. The narrator gets all into it and tries hard to draw a picture that will give at least a hint of what a cathedral is like. The narrator finishes up the drawing and Robert suggests that the narrator closes his eyes and continue to draw. The narrator agrees as if to try to see if he could be able to still draw the cathedral with his eyes shut. I think you got it, take a look. What do you think? Robert asked (228). But the narrator decided not to open his eyes, for I believe he has just seen how remarkable it is to be blind. In conclusion I believe the narrator went through a life learning experience. He was afraid of the unfamiliar. He judged another being that he had never even met. He then got to be familiar with the unfamiliar. He then made a friend. I believe this story took the reader through the narrators eyes, the eyes of the blind.

What Factors Affect the Rate of Evaporation of Water?

What Factors Affect the Rate of Evaporation of Water? Hubert Galan and Zafira Smith Introduction: Our testable question for this experiment is what factors affect the rate of evaporation of water. This testable question regards the different factors, such as the temperature surrounding the water being evaporation, the temperature of the water being evaporated, the temperature of the air surrounding the water being evaporated, the humidity of the air surrounding the water being evaporated. In order to test our question we will use a bowl of water and expose the bowl and the water inside of it, which would begin at a temperature of 30 degrees celsius, to many different conditions, such as heat lamps, and fans. In doing so we will exposing our bowl of water and water itself to the variety of different factors that we can assume are capable of affecting the rate of evaporation of our water, and by testing the each of these factors we will be able to determine which ones are actually influential to the rate of evaporation of the water being tested. Evaporation: Evaporation is when water changes form into gas. Evaporation is the main pathway that water moves from the liquid back into the water cycle as water vapor,(The Water Cycle: Evaporation). What this means is that gas or water vapors main way back into the water cycle is through evaporation, which shows the significance of it. More important information on evaporation is that energy is needed for evaporation to occur. The use of energy in evaporation is that energy breaks the bonds that hold water molecules together and which keeps the water in its liquid phase. Which is why water easily evaporates at a high temperature, because there is enough energy or heat needed to break those bonds. Evaporation is arguably the most important part of the water cycle. No evaporation would result in no rain, no rain equals no water for forest which provided the most essential gas for humans, oxygen. Overall without evaporation the effects would be destructive (Water and Global Change). What this shows is how important evaporation is in our world, and that without it we wont survive. For this reason my colleague and I are trying to answer the question what factors affect the rate of evaporation of water. Temperature: Water molecules are always moving, some molecules are hit by other molecules which cause them to gain speed. These molecules hitting each other cause the energy and the temperature to raise. Temperature is the average kinetic energy of the molecules. Slower moving molecules have a lower temperature(colder) while faster moving molecules have a higher temperature (hotter). The increasing temperature causes the water molecule bonds to break, which causes water molecules to turn into gas. The breaking of bonds of molecules is evaporation, it involves a change of state, from liquid to gas. The higher the temperature, the higher the rate of evaporation. When the temperature of water increases the water molecules gain more energy. When the water molecules temperature rises the water molecules start to move faster and thus evaporate faster. Basically the higher the temperature the higher the rate of evaporation (Factors Affecting the Rate of Evaporation). This is the most notable factor that affects rates of evaporation. The way we will test this is by having two bowls of water. One bowl will be exposed to normal conditions, while the other bowl will be exposed to a heat lamp. After twenty-four hours we will compare the mass of both bowls, and see if they change. After this we will conclude based on the data we received. Wind: Wind is the natural movement of air in any given direction. In order to test the effect of wind on the rate of evaporation of the bowl of water in our experiment we will use a fan and turn it onto the bowl of water being used. When evaporation occurs the water vapor from our bowl will be sitting just above the surface of the water in our bowl that has not yet been evaporated. When wind is added to the environment in which a body of water is in, the molecules of water vapor are rapidly moved from their resting position above the surface of the remaining water to the direction which the wind is facing. This rapid removal of molecules allows for rapid evaporation to occur because there is an increased amount space on the surface area of the remaining water which allow the water molecules to evaporate up. (How Does Wind Affect Evaporation?) This also means that with an increased speed of wind there will be an increased rate of evaporation, as the molecules sitting on the surface of a bod y of water will be removed and replaced and a quicker rate. Humidity: Humidity is that amount of water vapor in the surrounding atmosphere of a body of water, in our case the cup being used in our experiment. In order to test the effect that humidity has on water vapor in our experiment, we will put a lid over the the bowl of water we will be using for testing. Evaporation in an airtight container increases the amount of water vapor that is present in the air above the water in said container. When the amount of water vapor in the air above our water increases, there is more humidity because humidity is the amount of water in the surrounding atmosphere in a body of water. When humidity is high in the air, it is harder for water to evaporate, because the air is filled with water vapor. The air can not absorb an unlimited amount of water molecules, meaning that there will be a slower rate of evaporation. If the space that is located above the water becomes filled with water vapor, then a condensations happens to cause a balance. (Factors Affecting the Ra te of Evaporation). Condensation which is the opposite process of evaporation, is when water vapor converts to liquid, meaning that the evaporation taking place in our experiment would be countered by the condensation already occurring to the vapor within our closed cup of water. Hypothesis: If wind affects the rate of evaporation then our water will evaporate faster because wind increases the evaporation rate of water through removing the water vapor particles that will be resting above the rest of our remaining water( that has not yet been evaporated), making room for new molecules to rest in the same place. If humidity affects the rate of evaporation then our water will evaporate slower because when humidity is high, it becomes more difficult for water vapor molecules to enter their atmosphere, therefore leaving no space for more molecules and slowing the rate of evaporation of water. If temperature affects the rate of evaporation then our water will evaporate faster because when waters temperature is increased the water molecules gain more energy, which causes the molecules to move faster, break bonds faster and thus evaporate faster.*we have three hypothesis because we are trying to accurately test our questions with multiple factors in order to answer our testable question Work Cited The Water Cycle: Evaporation. Evaporation, The Water Cycle, from USGS Water-Science School. N.p., n.d. Web. 17 Nov. 2016. Factors Affecting the Rate of Evaporation. Factors Affecting the Rate of Evaporation. N.p., n.d. Web. 16 Nov. 2016. How Does Wind Affect Evaporation? Bright Hub. N.p., 18 Mar. 2011. Web. 17 Nov. 2016. Intermediate-Level Science Projects. Intermediate-Level Science Projects: What Factors Most Affect Evaporation? N.p., n.d. Web. 17 Nov. 2016. Water and Global Change. RSS. N.p., n.d. Web. 17 Nov. 2016.

Rhetorical Strategies in Sinners in the Hands of an Angry God Essay

â€Å"Sinners in the Hands of an Angry God†-Essay In the 1700’s the Puritans left England for the fear of being persecuted. They moved to America for religious freedom. The Puritans lived from God’s laws. They did not depend as much on material things, and they had a simpler and conservative life. More than a hundred years later, the Puritan’s belief toward their church started to fade away. Some Puritans were not able to recognize their religion any longer, they felt that their congregations had grown too self-satisfied. They left their congregations, and their devotion to God gradually faded away. To rekindle the fervor that the early Puritans had, Jonathan Edwards and other Puritan ministers led a religious revival through New England. Edwards preached intense sermons that awakened his congregation to an awareness of their sins. With Edwards’ sermon, â€Å"Sinners in the Hands of an Angry God† he persuades the Puritans to convert back to Puritanism, by utilizing rhetorical strategies s uch as, imagery, loaded diction, and a threatening and fearful tone. Edwards applied masses of descriptive imagery in his sermon to persuade the Puritans back to their congregation. For example, he gave fear to the Puritans through this quote, â€Å"We find it easy to tread on and crush a worm that we see crawling on the earth, so it is easy for us to cut a singe a slender thread that any thing hangs by, thus easy is it for God when he pleases to cast his enemies down to hell†¦Ã¢â‚¬  (pg. 153) In this quotation, he utilized vivid imagery because he wanted the Puritans to visibly imagine what he was saying through his sermon, on how angry God is with them, which made them convert back to Puritanism. Through the use of vivid imagery such as â€Å"crush a w... ...God†, by Jonathan Edwards successfully persuaded the Puritans to be converted back to Puritanism. Through Edwards’ sermon the Puritans were compelled to renew their faith back to God. Edwards gave the Puritans a sense of realization, which caused them to go back to their congregation. Edwards horrified the Puritans, with his use of vivid and descriptive imagery, which effectively persuaded them to return to the congregation. Through his utilization of numerous loaded and highly emotional diction, he petrified and convinced the Puritans to go back to the church of God. He also gloriously enhances his sermon with his utilization of threatening and fearful tone tormented the Puritans and convinces them to be pious once again. Jonathan Edwards’s utilization of numerous rhetorical strategies effectively persuaded the Puritans to convert back to their congregations.

The Negative Impact of Exposing Children to Media Violence Essay

The Negative Impact of Exposing Children to Media Violence On April 20, 1999 at Columbine High School, 13 people were killed and another 23 were wounded in one of the worst school killing incidents ever (Skeesis). Since the 1980's, overall homicide rates in the U.S. have declined. However, homicide rates for ages 14-17 have increased quite dramatically during this time period (Fox). Among other numerous potential causes, violence in the media may play a role in this increase in youth violence. Today, there is much controversy over the potential harmful effects of media violence on childrenà ­s lives. I believe that exposure of children to media violence is harmful. For the purposes of this paper, I will limit the definition of (mass) media to television, and, subsequently, violent (mass) media to television programs that contain violent acts. By children, I will be referring to people of age 18 and below who live in the U.S., since this group is the focus of the majority of the research data that I have used. I will begin my argument by acknowledging a counter argument to my position. I will then go on to discuss the negative effects of television on children. These effects include an increase in aggressive tendencies and an instilling of the idea that violence will go unpunished. Also included are the concepts of desensitization and stimulus addiction. Finally, I will discuss some potential solutions to the problem of television violence affecting our children. Granted, people are correct in saying that television violence has been around for decades. In fact, public violence has been around for centuries. In ancient times, many cultures made gruesome public executions or sacrifices. During the Middle Ages, entire villag... ...per impact than you realize. And what respectable parents would want their child to end up reenacting a scene from HBOà ­s Oz on his or her classmates? Works Cited American Psychiatric Association. "Psychiatric Effects of Media Violence." http://www.psych.org/psych/htdocs/public_info/media_violence.html (17 Oct. 2000). Berkebile, Nicole, Julie Newman, and Susan Parker. "The Effects of Television on a Childà ­s Development." 1995. http://www.richmond.edu/~psych/tvmain.html (17 Oct. 2000). Fox, James A. "Trends in Juvenile Violence: 1997 Update." 1997. http://www.ojp.usdoj.gov/bjs/pub/pdf/tjv97up.pdf (17 Oct. 2000). Skeesis. "The Tragedy at Columbine High." 17 May 1999. http://www.angelfire.com/tx2/coroner/columbin.html (17 Oct. 2000). "Video Game Violence." Feb. 2000. http://www.urbanext.uiuc.edu/champaign/connections/0002-family4.html (17 Oct. 2000).

Assignments

In what way does the hanging consumer environment influence the marketing plan of Nikkei? (Pass 1. 1). 7 part D Conclusion and Recommendations 1 . Based on your findings in part A to C, in at least 500 words, summarize and evaluate the key issues relating to Nine's capability for planning its future marketing activities (Pass 1. 2). 7 Reference 9 such an audit (Pass 1. 3) Review or evaluation of marketing activities in a detailed and a systematic way can be identified as marketing audit of an organization. Assessing similar situations in the past can create opportunities for the present.Marketing auditing allows all marketing activities for reviewing and evaluating opportunities for the future. Due to the constantly changing business environment, marketing audit and external environment changes constantly with updates that reflect their experience should be used as reference material. This can be used to position where the company stands in its own objectives. For marketing audit, ST EEPLE factors of environment, SOOT analysis, Porter's five forces analysis are used as tools. For analyzing the macro environment, the factors are Social, Technological, Economic, Environmental, Political, Legal, and Ethical.Commonly known as Studying these factors and their behaviors enable to make correct decisions in marketing. Social habits, values, beliefs, and its part of what shapes personality and human reality. There are many factors that affect the organization internal or external. These factors include the demographic and cultural values, the changing role of women, education, lifestyle changes, and so on. They play an important role in the formation of the organization in terms of their roles, activities and functions that are practiced within the organization. Technology is developing rapidly day by day.In promotion and other aspects of a business it is vital to consider technology advancement. The marketing plan should concentrate on the technology as well. Economy of country contributes to business. It may create opportunities or threaten a business. Such as tax policies of a country may influence or discourage imports. Environmental factor has more concern on a company's image. Waste management, air, water and noise pollution has a great impact on company's decisions. The green organization concept plays a major role in their long term objectives and their visions.Political stability ND a leadership of a country do have the impact on marketing decisions and their plans depending on their attitudes towards the economy and their policies. Laws and regulations of a country has affect of the activities or the operations of a company. And the marketing plan has to be aligned with the constitution of a country. Ethical processes has to be followed in marketing planning, in order to maintain the image and the goodwill of the company. Porter's flee forces analysis is also another tool used to analyses marketing audits.The threat of new entries  œ Highly profitable markets will attract new competitors. In order to retain the market share planning will play a major role. Bargaining power of buyers – Buyers sensitiveness towards the price and the amount of pressure a buyer can put to the company is described with this. Planning on loyal customer programs can minimize the situation. Threat of substitute products or services – Propensity to switch to alternative products is meant by this phrase. If situations can be predicted as such, measures need to be taken to react accordingly before losing the market share.Bargaining power of suppliers – Suppliers of raw materials, parts, labor and services o the company can be a source of power over the company, if there are several alternatives. Suppliers may refuse to work with the company, Rivalry among existing innovation has to be further and determined in a industry where a rivalry among the competitors are high. 2. Using appropriate tools, analyze the external factors that would influence the marketing planning of Nikkei (Pass 1. 4) Nikkei as the market leader in the shoe industry still keeps existing products developing and researching for new products.So far Nikkei has established 700 factories around the world to cater this huge market. As the third course of the our actions of Anions matrix, Nikkei keeps inventing and developing new products as mentioned in their mission statement. Such as Nikkei air. Currently as mentioned a new departments has been opened for Nikkei +. In addition, the company has invaded cyberspace through this project to give a supportive service by allowing to store personal data in their web sites from Nikkei + products. Nikkei is diversified. They are now looking for new markets around the world with new products.With initiative approach with electronic integration with shoes. Even the promotion is done through Weber space through social media for these kinds of new products with good responses, results other t han television. Part B 1 . Discuss how the following issues act as barriers to Nine's marketing planning (Pass 2. 1) a. Nine's huge and bureaucratic organization. Factories of Nikkei are all around the world. In different nations, Different languages, different ethical and social backgrounds. Coordination among factories and departments comes as a barrier.In functions marketing, Human resources Finance, Productions and distribution is located in different locations and the procedures and recesses are a barriers, Due to the fact that the employees shows loyalty to their immediate departmental head other than understanding of the Core values and ethics of the company. Organizational cultures do play a role in the barriers, such as in a need to change, the employees might slow down the processes with different beliefs. And underestimate the plans to change. And hesitate to take advantage of unexpected favorable conditions.Lack of good leaderships poor ethical issues have also generated trouble for Nikkei over the years. Such as using Child labor and factories with poor working environment. . Customer expectations for Nine's products. Nines most of the advertising is done with superstar athletes. When these superstars fail the the reputation for the brand name too decreases. Failure to understand the cultures sensitivities in a target market may have negative outcomes of a marketing planning, Due to the fact that the Nikkei is mainly trading in the international market. Approach of McDonald's. A. Nine's huge and bureaucratic organization.Situate marketing within operations Have departments, marketing and sales report to one person to reduce confusions among the departments. Systematize the process Have a set of written procedures and common format for marketing planning. This will help to overcome the demographic barriers. Style and culture Promote active support and participation by the leaders in the company, thus creating the right culture for marketing plannin g. This will enable to create the idea in the minds of the employee that they are working for a one big company. B. Customer expectations for Nine's products.Shared values about marketing Marketing should be customer oriented to add value to the products that they purchase. Scan the environment thoroughly Identify the customer needs through an effective marketing audit. To be align with the customer expectations. 1 . Explain how ethical issues would influence Nine's marketing planning (Pass 4. 1). Nikkei should have the infrastructure to discover, disclose, expose and resolve ethical issues as they occur. In order to do it the company has to set a body of principals or standards of conduct governing behavior of individuals and departments in the company.This will enable to mitigate the extent of damage to the company. Nine's marketing plan shall be based on this regarding resolving ethical matters. 2. Nikkei as been accused of using child labor in the production of its soccer balls in appropriately (Pass 4. 2). Nikkei accepted the fact that they used child labor to produce soccer balls in Pakistan. Apart from this incident, Workers had been abused physically and mental in a Converse factory in Indonesia. Factories with poor working environments had been found out in China. Humanitarian questions roused with these incidents.Consumer's mindset becomes negative for the brand name. Customer will avoid Nikkei products due to the negative impression given by Nikkei. The media and the social media will also play a role in these types of events. Nikkei should act accordingly to the situation to minimize the damage done to their reputation. In a Pakistan case, Nikkei should be needed to do more of children related welfare activities to lift up their reputation. They must ensure that the company in accordance with the guidelines for the recruitment, training, health, safety and welfare.The management of the company should also monitor that the environmental practices. T he company should follow the procedures that they are responsible for the management and prevention and energy. Nikkei management will be necessary to understand why the ethical responsibility of he company. Decisions , welfare services and the company , and how well the human rights , governance , ethics , growth , employment conditions , community interests of developing actions in the system, the relationship of the management with suppliers and customers of the company with different cultures and different people and respect them. . Discuss how Nikkei could be affected by consumer ethics issues, and how this affects the marketing planning (Pass 4. 3). Consumer ethics involve Honesty, Responsibility, Fairness, Respect, Transparency and Citizenship according to American Marketing Association (AMA). Honesty is to be truthful to customers and the stakeholders. And Nikkei has dealt well in this regard so far. Responsibility to accept the consequences of marketing decisions and strate gies affects the marketing planning; which includes recognition of vulnerable market segmentation, considering environmental stewardship, etc.Fairness – to balance Justly the needs of the buyer with the interests of the seller. This includes clear selling and advertising, avoid deceptive advertising, avoid price fixing, predatory pricing, est†¦ But the Nikkei had been somewhat close to these issues since they started producing the series of Air Jordan hoes. In 2007 the cost for a pair of shoes had been $16 without the marketing cost and it's been sold for $189 dollars. But in return they have rewarded the shareholders and the share prices had increased up 200%.Respect – To acknowledge the basic human dignity of all stakeholders. Nikkei lacked this matter when they were found using child labor in Pakistan, and various other similar incidents in other countries. Transparency – to create a spirit of openness in marketing operations. Being clear and communicate with all constituencies. Disclose of price lists, terms, price adjustments, and price deals Etc. Citizenship -As a global company Nikkei has to meet the other countries economical, legal, philanthropic and societal responsibilities.Which is different to the mother company or the Head office which is situated in USA. Changing consumer environment influence the marketing plan of Nikkei? (Pass 1 . 1). Digital media, cyber space has invaded all professions and majority of activities all around the world, as a matter of fact personal life of an individual are filled and occupied with a lot of electronic devices and internet. Television advertising had moved to cyber space as a result, Many people with busy lives spend more time in internet and social media than the television.As a result Nine's customers have moved along with the trend. In order to change according to the consumer environment, Nikkei has to do most of the advertising on cyber advertising, e marketing to reach more custo mers. Nikkei has produced results doing so by launching, advertisements on social media, and proven it's more effective than the television. 1. Based on your findings in part A to C, in at least 500 words, summarize and the design , development and worldwide marketing and sales , is engaged in a U. S. Multinational company . In its fiscal year 2012, revenues in excess of U.Nikkei reached their goal with other ethical and other matters surrounding them; such as using child labor, sweatshops and physical and mental harassments in factories. Due to the vastness of the company the management may not be much aware of what's really happening in the corner of the world although they cannot risk their reputation they build over the years. The issues are paid attention when it's brought up by media mostly than they discover it themselves. And they have to pay a high price with money and with market share before the matter is settled.Close attention from the top level was not done regularly t o mitigate these situations. And some of these events have taken place in sub contracts given by Nikkei and was not monitored until their reputation is spoiled. Nines top managements close attention is needed to overcome these types of situations. This makes even the sub contractors feel more responsible for their work and the manner of their working. As a global organization the benefits should reach the bottom lines employees as well. A good working environment has to be made for the employees and to enhance the global reputation of the company.Ethical values should be increased and the new project for social responsibility has to be launched in the factory situated areas. Welfare of the employees and their families should be done with respect for the commitment they make for the company. Strengthening and broadening their management levels according to their global expansion has to be done to meet these circumstances. Marketing planning will have to pay more attention on these ar eas. Http://www. Minimize. Com/ http://www. Objectifications. Com/ http://www. Invested. Com/ http://www. Owe. Com/ http://blockings. Burch. CUNY. Du/segregationist's/02/23/272/